We Put a Huge Sticker on the Product… Still Didn’t Work

Torsten Rueter, former CPO at Koko Networks, tells me about the surprisingly hard challenge of getting customers in Kenya to notice a simple referral program.

They put flyers in the cooker box and people threw them away.
They printed a giant sticker on the cooker, people still ignored it.

It’s a perfect example of how even the best product ideas can fail when human nature gets involved.

#ProductDesign #ReferralPrograms #AfricaTech #StartupLessons #UserBehavior #KokoNetworks #Safeboda #ProductLeadership #NairobiTech #kenya