#StudyTok has over 1.4 billion views — but behind the lo-fi beats, pastel highlighters, and aesthetic desk setups lies a dangerous trend: the normalization of stimulant abuse for academic performance.
This episode dives into the toxic productivity pressure quietly promoted across StudyTok — where students feel the need to be “on” 24/7, often turning to unprescribed Adderall, Vyvanse, or Modafinil just to keep up.
📉 According to research published in Substance Use & Misuse (2022), exposure to productivity-related social media content can significantly increase stress, anxiety, and self-medicating behaviors in teens and college students.
💡 The performance of “studying” has become its own addiction — and the crash after the all-nighter? It’s real.
🎯 The aesthetic might be clean, but the consequences are messy.
📌 We don’t cap over here. Which fact hit hardest? Drop it in the comments 👇 #nocapjustfacts
📚 Sources:
Zhang, H. et al. (2022). Social Media and Adderall Use Among College Students. Substance Use & Misuse Journal
Oxford Internet Institute (2021). Aesthetic Study Influencer Culture and Pressure to Perform
NIDA Monitoring the Future (2023) – Unprescribed stimulant use among st
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