EssenceMediaCom SA | The What Next Series EP6 | Michelle Fourie - Media Solutions & Investment

In the sixth episode of our What Next series, Michelle Fourie, Head of Client Investments and Media Solutions, dives into the biggest challenges media agencies face today and how EssenceMediacom tackles them through Breakthrough Thinking. She also explores the trends and shifts in the industry and shares our dynamic understanding and adaptive strategies. Discover her insights on client relationships, communication, trust-building, and successful partnerships and how we balance client needs with innovation and boundary-pushing in the industry.

Credits:

Director: Thapelo Molatlhegi
DOP/Sound/Editor: Matthew Webb
Writer/Producer: Thapelo Mosiuoa
Producer: Sarika Hoosen
Executive Producer: Darren Mckinon
Creative Director: Francois Smit
Talent: Michelle Fourie

The What Next Series is an exciting YouTube series that explores the future of EssenceMediacom within the new communications economy. Each episode features insightful interviews with department heads, experts, thought leaders, and innovators who share their perspectives on what's next for EssenceMediacom and the industry at large and how we can prepare for it.​ The series covers a broad range of topics all underpinned by our "Breakthrough Thinking" ethos, offering viewers a fresh perspective into the fast-paced and ever-changing landscape we operate in.

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About

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Borne out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing in their whole-person well-being, careers and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes Adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.