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Jeep Tried To Milk Customers...Ended Up Losing $62 Billion

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On April 30th, 2025, Stellantis—parent company of Dodge, Jeep, Chrysler, and RAM—reported a brutal Q1. Revenue collapsed, profits vanished, the stock is down 70%, and CEO Carlos Tavares just resigned. But what makes this collapse so shocking is that Stellantis was supposed to win. After merging Chrysler and Peugeot in 2021, they became one of the largest automakers in the world. Tavares had a bold plan: reposition iconic American brands like Jeep and Ram as luxury products with higher margins. But it backfired—badly. Sales plummeted, customers were alienated, and dealerships revolted. This video breaks down how one of the greatest brand betrayals in modern auto history happened—from sky-high truck prices and semiconductor shortages to rising interest rates and tariff chaos. Stellantis wanted more profit per car—but lost their customer base instead. Here's how it all went wrong.

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Timestamps:
0:00 - The State Of Stallantis
0:37 - The Perfect Crisis
6:11 - Annoying Your Customers
12:18 - From Bad To Worse

Resources:
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Disclosure: This video is sponsored by DeleteMe. Some of the links in this description may be affiliate links, which means I may earn a small commission at no additional cost to y

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