How to - What color should I use for my logo design?

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Selecting the ideal color palette for your logo design constitutes a pivotal decision, wielding the potential to significantly influence how your brand is perceived by your audience. Different colors evoke a diverse range of emotions and associations, making it imperative to align your color choices with your brand's core values, personality, and target demographic. In this comprehensive guide, we delve into the technical and psychological aspects that underpin this decision, offering you a roadmap for making an informed and impactful choice.