Drive Engagement: Channel Tactics for ABX | Part 1 - Course Introduction

Learn the exact ABX channel tactics Folloze used to increase target account coverage from 9% to 56% without doubling marketing budget. This expert course introduction reveals actionable strategies for demand generation teams, ABM managers, and content marketers seeking data-driven pipeline growth.

🎯 What You'll Learn: • Tactical channel optimization across buyer journey stages • Cost-effective investment strategies that drive engagement
• Real engagement signals that predict pipeline • Messaging frameworks for each funnel stage

📊 Key Results Covered: • 8.5% CTR on educational content vs product-focused ads • 3X higher account engagement from coordinated campaigns • 29% higher CTRs while cutting cost-per-click 50%

🏢 Expert Source: Kristi Tutt, Digital Marketing Specialist, Folloze 📚 Course: Drive Engagement: Channel Tactics for ABX (Part 1 of 15) 🔗 Complete Series: folloze.com/academy

Timestamps: 0:00 - Course overview and objectives 0:30 - Why traditional funnel approaches fail 1:00 - ABX channel framework introduction 1:30 - What makes this course different

#ABXMarketing #ChannelOptimization #DemandGeneration #AccountBasedMarketing #B2BMarketing #Folloze