Future of Search and author of Search Patterns, Peter Morville at SES Chicago

Byron Gordon, SEO-PR, interviews SES Chicago keynote, Peter Morville, about his upcoming new book, Search Patterns. Peter says his impetus for writing Search Patterns had to do with how to tackle search for clients when designing their websites. Peter wanted to know to improve a websites search functions and its findability on the net. Peter discusses his work with the National Cancer Institute (NCI) and the redesign of their portal. Peter describes how the NCI website was not being found for specific cancer-types. Peter also chimes in on the subject of information saturation and the future of libraries.