What is A/B Testing? A/B Testing Definition and Examples from a Marketing Expert!

So what is A/B testing? In this video, we show an A/B testing example for you to see first hand what A/B testing is, the basics and limitations of A/B testing, and why A/B testing is important to marketers overall.

The purpose of A/B testing is to run test on different components to see which performs better. Whether it’s on YouTube A/B testing different thumbnails or testing different copy on your website, it can be applied to countless things.

This video will cover everything you need to know about A/B testing and all questions are welcome in the comments!

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THUMBNAILS:

00:00 - 2:14 - What is A/B Testing? A/B Testing Definition and Overview
2:15 - 3:11 - Why is A/B Testing Important for Marketers?
3:12 - 4:49 - Key components of A/B testing
4:50 - 5:09 - A/B Testing vs Multivariate Testing - What’s the difference between the two Methods?
5:10 - 8:45 - A/B Testing Examples
8:46 - 15:57 - Limitations of A/B Testing

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