Reports and UI Tour in Google Analytics: How to use reports to answer common business questions

Learn how to navigate around Google Analytics and use reports to answer some of the your common business questions. This video is the first in a series of videos all about reporting in Google Analytics. Stay tuned for more by subscribing and bookmarking this playlist:    • Reporting in Google Analytics 4  

And ask your questions in the comments for a chance to get answers in an upcoming video.

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Follow along and view real data
in the Analytics demo account:
goo.gle/ga-demo

For more Google Analytics support and community,
Join the Discord server (free!):
goo.gle/ga-discord

Learn more in our free Analytics Academy courses on Skillshop:
goo.gle/ga-courses

Or preview just the course videos here:
goo.gle/AnalyticsAcademy-YT


RELATED RESOURCES:

About the home page:
support.google.com/analytics/answer/11197963

Overview of Analytics reports
(including overview reports and detail reports):
support.google.com/analytics/answer/9212670

(If you migrated from UA)
Compare reports between Universal Analytics and Google Analytics 4:
support.google.com/analytics/answer/14339581

[Video] Navigate overview and detail reports:
   • 2.5 Navigate Overview and Detail reports i...  

Use comparisons:
support.google.com/analytics/answer/9269518

[Video] Filter and compare data:
   • 2.7 Filter and compare data in reports in ...  

Realtime:
support.google.com/analytics/answer/9271392

Search console integration:
support.google.com/analytics/answer/10737381

Customize your Reports navigation (Library):
support.google.com/analytics/answer/10460557

Learn about Explore:
Read: support.google.com/analytics/answer/7579450
Watch:    • 2.8 Use Explore for advanced analysis in G...  

Learn about Advertising:
support.google.com/analytics/answer/10607798