WHY ADVERTISING | Lesson no 20

Dive into the intricate world of advertising language in this enlightening lecture! Uncover the concept of weasel words, decoding their subtle influence in advertising. Explore the multifaceted role of advertising, extending beyond information dissemination to market education. Delve into the strategic use of presuppositions and understand the significance of advertising in creating awareness and conveying information. Unravel the symbiotic relationship between advertising and Public Relations, noting distinctions and how PR sets the stage for effective advertising. Discover the essential 7 W's for structuring impactful advertising campaigns. Join us on a journey where language meets strategy, and advertising becomes a powerful force in communication and market dynamics.
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