Changing Behavior Through Smarter Product Design - Women In Product Conference 2020

Wednesday, October 21 | Refine Your Toolkit Stage

Hosted by Farah Abdallah Akoum, Chapter Lead, Women In Product Seattle

Lindsay Juarez · Managing Director, Irrational Labs

Product managers often operate under common misconceptions—more information will lead to desired behavior change, friction is always a bad thing, and what people say they’ll do always aligns with what they actually do.

As choice architects who create the very contexts that people make decisions in, product managers have a responsibility to understand the biases at play in a flow and how to address them through product design. Lindsay will demonstrate how to apply the 3Bs of behavior change.