The TRUTH has finally been revealed by Adam Mosseri CEO of Instagram.
In a recent interview with Marques Brownlee, Adam revealed using hashtags once upon a time had an impact. These days however they specifically be used as a discover tool or
branding tool.
A lot like how how you should use them on TikTok.
Example if own a cafe in London you could put #londoncafe. This means if someone in London is looking for new cafes in London, your cafe has a chance of getting discovered.
Think of what terms people are searching for and use them.
You could also try putting your brand name as a hashtag.
This way customers or people can easily find relatable posts or have other people use it when posting.
Hashtag’s won’t increase views but can help you get your content or page get discovered.
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