Perceptions Can Shape Negotiations | The Sell Side

Perception is key in any negotiation. Whether you’re on the buy side or sell side, how you manage perceptions can shape leverage. Watch as Paul Giannamore breaks down how both parties can influence a negotiation’s outcome by controlling the narrative. ⁠
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Want to master negotiation tactics? Check out the full video on our channel for more expert insights on selling your business! ⁠

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