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In almost any given market, a luxury listing is a home that is considerably three times the value of the average selling price in a given market. Often at these price points, homes tend to sit on the market for an extended period of time as oppose to more median price point homes. Reactive marketing, also known as waiting for the phone to ring or awaiting an inquiry via the third party sites, Zillow, streeteasy, realtor.com, etc; happens to be the same approach that all other fancy real estate agents or For Sale By Owners are doing.
Being "proactive" in your marketing strategy can allow for the home to gain attention in a space that has loads of competition.
Of the many ways we can be proactive here's 3 tips:
1. Pre Home Appraisal
2. Pre Home Inspection
3. Offer Home Warranty
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