What Do Sales Engineers ACTUALLY Do? | PreSales Role Explained in Enterprise Tech Sales

What does a Sales Engineer actually do in enterprise software sales?

In this first video of our new educational series from Strategic Sales Optimization (SSO), we break down the often misunderstood and highly valuable role of the Sales Engineer (SE) — also known as a PreSales Engineer, Solutions Consultant, or Technical Sales Consultant.

Whether you're new to enterprise software or a seasoned AE looking to understand your SE counterpart better, this session dives deep into:
👉 What Sales Engineers do (and don’t do)
👉 The SE’s role across discovery, validation, demos, and technical proof
👉 How SEs bridge the gap between product and customer
👉 The skills that make great Sales Engineers indispensable

🔔 Subscribe for more episodes that explore the enterprise sales cycle, proof-of-concept strategy, and demo excellence.

🎧 Also check out our podcast: Software Sales Simplified: MOVE to Success www.strategicsalesoptimization.com/podcast

📘 Learn more in our bestselling book: Winning Faster: The MOVE Framework for Enterprise Sales Success www.strategicsalesoptimization.com/move-book

Questions or suggestions? Drop a comment — we might cover it in an upcoming video!

#SalesEngineer #PreSales #EnterpriseSales