Stop & Chat | Conversations on Design, Business & Creativity

In this Stop & Chat, we break down the role of art direction in product design—who takes the lead, how visual storytelling shapes a product’s success, and what it means for designers, brands, and collaborators. Whether it's an in-house team, a creative agency, or the designer themselves, strong art direction defines perception, branding, and market success.

Watch the full conversation for insights into creative direction, visual identity, and the intersection of design and storytelling.

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