Autotrader has LOST THE PLOT!

Is AutoTrader getting out of control? As a small independent dealer, I’m starting to seriously question whether the value is still there — or if I’m just funding someone else’s lunch break.

In this video, I break down what it actually costs to advertise on AutoTrader, the results (or lack thereof) I’ve been seeing, and whether it’s time for dealers to start looking elsewhere. Spoiler alert: the ROI isn’t exactly flooring me.

🔍 Buyers – do you actually use AutoTrader’s “recommended” results, or do you scroll past and search your own way?

🚗 Dealers – are you getting value from AutoTrader, or are you also watching your profits vanish while your stock sits still?


📉 Let’s talk numbers, nonsense, and what AutoTrader doesn’t want us to say out loud