Why Walmart Is Making Its Own Premium Products Now | WSJ

Walmart launched a new store brand Bettergoods in an effort to attract new customers to more premium grocery products. And it’s not alone – private labels have exploded in sales. Investing in higher quality store brands is a rising trend among companies including Target, who brings in $30 billion in revenue annually on what they call their “owned brands.”

WSJ’s Sarah Nassauer visits Walmart and Target to explore the retail giants’ private label strategies.

Chapters:
0:00 Premium grocery brands
0:47 Private labels on the rise
2:00 Walmart
4:49 Target

News Explainers
Some days the high-speed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bite-size pieces to help you make sense of the news.

#Walmart #Target #WSJ